Contributing writer for The Artifice.
Junior Contributor I
Advertising with Brand Characters
Some brand characters include Dos Equis’ "the most interesting man in the world", Jolly Green Giant, and The Michelin Man. These characters are meant to establish long term recognition and should be effective in having a cultural impact. What’s the story behind certain brand characters like the Marlboro Man, Pillsbury Doughboy, or Tony the Tiger? How do they embody the brand’s identity and appeal to their target market/consumers? How have they evolved over the years?