Contributing writer for The Artifice.
Junior Contributor I
The Effects of Misleading Marketing on Widow's Bottom Line
Steve McQueen’s Widows is an excellent film but the film that was advertised in trailers is not the film that audiences received. How did this deception, and the deceptive marketing strategies of other now-beloved films (think Shyamalan’s The Village), affect Widow’s box office gains (or lack thereof) and critical reception?