Contributing writer for The Artifice.
Junior Contributor I
What is the function of 'Trending' categories on streaming services.
What is the function of these categories on streaming services:
Disney – Trending
Psychologically why do we want to be watching what everyone else is? Or if not, why?
How does this work on services such as Netflix, who have their own original content? Can we trust that they aren’t bumping their own numbers?
Also, how do they know what is being watched most? Do they get these numbers anonymously or can they see what each user/profile is watching? Netflix has a category based on the user’s country, so they must be able to see at least some user info with what is being watched.
I have seen writer’s use eg. Bridgertons viewing stats in articles, where do they get these numbers?
Having these lists and categories seems to guarantee that certain content will reach pop culture icon status (eg. Tiger King), which spurned trends on social media and spin-off shows.