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Commercials: The Stranger The Better?

It seems the most popular commercials are unique, unexpected, or strange. Old Spice caught the attention of viewers with their ‘I’m on a horse’ commercial, and the ‘squatty potty’ is now circling around the Internet. Although these commercials are great for marketing, is there a limit as how strange a commercial can be? When does a commercial go from ‘interesting’ to ‘freaky’? This topic can also compare North American commercials with Japanese ones, as Japanese commercials always invoke a reaction.

  • I think it would also be good to take a look as to why in marketing "any reaction is a good reaction" and how that crosses into other areas of the media. – Qiao ChengHua 5 years ago
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