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Overshooting the Storyline

There have been several productions of the same genre or universe in the past years. Be it superhero movies, the stretched out story of the Hobbit, or the current bombardment of Star Wars films. When does a genre or a story overstep its zenith? How do the financial aspects of the film industry interfere with storytelling (profit vs quality)? What are some of the counterexamples? What makes a franchise become successful in the long run?

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