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BBC 3's turn to Digital

The TV Channel BBC 3 has just turned into an online channel, abandoning its television platform to embrace the digital entirely. It has always targeted young people yet had low audiences and did not make much profit. The decision to turn completely digital and online seems to be BBC’s way to keep its ‘young’ audience, who spends more time online than in front of the TV. What is there to gain? What is there to loose? How far until a TV channel is pushed to completely reinvent itself? Is the future of TV online?