Roosterteeth started as 6 guys playing halo and has emerged as an internet multi media juggernaut that can succeed in almost all forms of media. Machinima (Red vs Blue), live action (Lazer team, shorts), Lets Plays (Achievement hunter, Funhaus), animation (RWBY, XRay and Vav), Podcasts (The RT Podcast, The Patch) and even game development, they have done it all in the online scene. An article following their moves from bedroom machinimators to multimedia giants could find some interesting parallels to other online companies (Rocket Jump, Machinima) or even some larger companies.
Two places that would be notable to focus upon are the Let's Plays for Minecraft and GTA. – JDJankowski7 years ago