Short video content popularity

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The phenomenon of seven-second videos.

Whilst video platform Vine has closed down, its legacy of short Internet videos has remained. Investigate the popularity of these short videos. Why are they so popular? What makes them popular? How can a short video reach success – what needs to be included within the short video to make it successful? Is this medium preferred over longer YouTube videos, for example?

  • A good topic to think about. I think it's worth putting some attention on how the popularity has informed modern humor. – kerrybaps 4 years ago
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  • I agree. I've always wondered why short videos has been popular lately. Not just videos, they have different challenges too. I'd love to explore. – bp2020 4 years ago
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  • Actually, a good topic. With the incredible number of videos out there, why do certain ones go viral? The Andy Warhol, 15 minutes of fame quote can be examined here. I think that by just focusing on the few that have a significant number of views is not the way to approach anyone writing on this topic, the focus also needs to be on videos that receive very few views and how or why they are different. Sometimes, it may have nothing to do with the video but that someone sees a certain video and pushes or recommends it. Malcolm Gladwell, The Tipping Point, addresses this. – Joseph Cernik 4 years ago
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