The Effects of Misleading Marketing on Widow's Bottom Line

Steve McQueen’s Widows is an excellent film but the film that was advertised in trailers is not the film that audiences received. How did this deception, and the deceptive marketing strategies of other now-beloved films (think Shyamalan’s The Village), affect Widow’s box office gains (or lack thereof) and critical reception?

  • I'm not sure if I understand this. I saw the movie (it was OK). The ads I saw addressed some wives (widows and a girlfriend) steal lots of money. The movie was a bit disjointed. – Joseph Cernik 4 years ago
  • I would also include other examples of films where the marketing was off and how they affected the films' success. – BMartin43 4 years ago

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