Co-operative gaming has changed the face of table top games

With the increased market share of Euro Style table top games (TTG), which typically emphasize collaborative and strategy based game play, a mainstreaming of TTG has occurred. The success of launching independent or related games through crowd founding sites such as Kickstarter and Indiegogo indeed appear to support that a tangible popularity in TTG can be mapped financially and through social media. This can also be seen in the rise in popularity of streaming shows such as 'Table Top' hosted by Wil Wheton, which rather than more niche gaming such as RPGs has placed an emphasis on "family" appropriate and collaborative game play. Even low level concept games such as 'Cards Against Humanity' have become known as "gateway games" that encourage non-gamers into becoming avid TTGs. However, is the rise due to this increased popularity of collaborative gaming or simply due to the social media format of sharing in common activities? Have co-operative games really changed the face of TTG or is this just a fad?