Farcry: Primal, the game where the focus was more on how it looked than on how the story played out

Farcry is a game that is known for following a pattern of doing the exact same thing in everyone of its games. Primal was another one of these examples, it was a game where the developers promised more from what gamers had previously experienced but what they buyers seemed to get was a better and bigger map. Analyze and explain what the developers could have done to actually achieve what they promised.