On Cinema

On Cinema is a review series that first started in 2011 as a podcast and then pivoted into video before ending up on Adult Swim.com
In its 15 years of running the show has maintained a startling consistency with regards to the characterization of it's two leads.
While mainstream critics debate objectivity and audience reviewers chase engagement, On Cinema sidesteps the entire conversation by embracing cluelessness. Tim Heidecker and Gregg Turkington’s arbitrary ratings, personal vendettas, and refusal to engage with films meaningfully feel like an exaggerated version of real-world criticism.

From YouTubers like Nostalgia Critic, who's reviews serve almost as lackluster replacements for Hollywood films, to Chris Stuckmann and Jeremy Jahns, who prioritize likability over depth, and even to culture war-fueled channels like The Critical Drinker, On Cinema unintentionally mirrors how film discussion online is often more about branding and personality than actual analysis. How does the show’s absurd approach expose the flaws in modern criticism?