Emotional response refers to the way that the film spectator is manipulated by the micro and macro features of film; this process of manipulation is often designed to draw an emotional response from the spectator. There are many factors that influence the way in which we respond to popular film, viewing context, emotional tolerance and powerful film making techniques all influence our emotional response to popular film.
Look at the themes of character alignment and emotional response, cognitive theory and audience manipluation, alternative viewing context that are used within the film.
