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Content-Creation vs. Art?

As we've seen in 'Star Wars' and, more recently, 'The Lord of the Rings', television adaptations are entering an age in which a story and its characters can be explored ad nauseam without the input of the original author/creator (whether the creator died or sold rights, or whether copyright expired). We can conceivably imagine, then, 'Star Wars' films coming out years, even decades from now, even though the mind of George Lucas is no longer involved. I guess I have a number of questions:
What are the pros and cons of such "content-creation" (i.e. franchises maintained by a company — whose primary goal is profit) versus "art" (or, the subjective, personal production of one or a small group of individuals, limited by their time commitments and lifespan). Is there an argument to be made that 'Star Wars' should finally be "completed", and left alone like a painting? Or is content the new art, for better or for worse?

  • I feel like the MCU Phase 4 and onward falls victim to this question, and might provide a third aspect to examine as well. – SiothrĂșn 10 months ago
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