Andrew Wilkins

No problem. Thanks for taking the time to read it. Means a lot!

No problem. Thanks for giving this a read! Means a lot.

Couldn’t agree more with this article. I had exactly the same feelings about the first two trailers. The tone of these trailers suggested an almost art-house, subtle and gritty take on Superman but the film was anything but.

I have an inherent problem nowadays to shy away from trailers right before a film comes out so I avoided the latter trailers that you mention. I didn’t realise how different the film was going to be before it was too late!

Trailers are becoming more and more frustrating these days. Most give almost all of the plot details away, allowing viewers to piece together half of the action beats before they’ve even sat down in the cinema. It seems that trailers are getting more and more deceptive and harmful as time goes on which is a shame because they used to be much more withdrawn and yet so much more powerful. Check out the original trailer for Alien. It was short, gave minimal plot details away and showed nothing of the alien itself. Talk about less is more.