Book Influencers and Their Impact on the Publishing Industry

The concept of social media having an impact on various marketing strategies is nothing new. However, one industry that has been increasingly affected by social media is the publishing industry due to "Booktube" and "Booktok". In recent years, there has been a rise in how these influencers are starting to shape the books that people are reading. There are now tables displaying the latest trending titles in local and big box bookstores, regardless of when they were published. There are stories of writers who gained enough of a following to self-publish their highly anticipated and praised books. How does this impact the publishing industry? What does the future of the publishing company look like? How will authors be influenced by their audience as the distance between writer and reader shrinks with the aid of social media?

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