Different forms of product placement in mass media

Take a sweeping look at the first instances of product placement within video entertainment in various mediums; TV, YouTube videos, movies. Product placement, in this case, would specifically be the integration of branded products into the world of a story itself. Perhaps place them in different eras. Have actors gotten better at interacting with products naturally? Have advertisers gotten better at their product placements? How has this genre of advertising changed?

  • I think it would be helpful to centre this discussion within a specific region/culture, since the practice often varies depending on advertising regulations and cultural practices. For example, product placement in Thai dramas isn't usually designed to look natural, while Korean dramas are known to have large amounts of product placement that might be harder to spot. – vikkihuihuihui 3 years ago

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