Particularly following their purchase of 20th Century Fox and their gallery of successful IP, Disney now stand to own the primary market share of global box office. Many critics are decrying the ‘Disney-fication’ of culture as the death of diversity, a crushing blow to independent production, and the continuation of a soulless future of endless sequels and franchises.
Is this, however, a fair approximation? Are Disney simply representing what audiences have sought since the birth of the blockbuster in the mid-1970’s and the arrival of the high concept in the 1980’s? Is the jewel in their crown, the Marvel Cinematic Universe, not simply the ultimate expression of audiences’ desire for cinema to be the ultimate escapist entertainment? Are Disney destroying originality or simply reconfiguring the way we engage with culture and media?
This is a great topic. I run into many people who think that Disney is trying to monopolize the market, but I don't think it's an evil agenda. I think Disney, like all corporations and businesses, are trying to do their job and make money. If purchasing 20th Century Fox will help them do that then that's what they're going to do.
Disney has been creating entertainment for years and they are in some ways the standard for entertainment. Finally, if you really think Disney is destroying film and is a terrible corporation, stop seeing their movies. If you really believe that's a problem, you are contributing to that problem by watching their movies and buying their merchandise. – OliviaS5 months ago