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Is there a point where the Marvel Universe Model Will Stop Working?

The Marvel Cinematic Universe has, for better or worse, changed the way that many studios view big budget film making, world building, advertising, and developing film projects. The Marvel Formula, (with individuals films, team ups, and spin offs) has been enormously successful and with Disney’s enormous backing and support, there doesn’t seem to be any end in sight. Will there be a point where Marvel movies will stop being as lucrative and successful as they are now? What possible reasons could contribute to a slowing of this seeming unstoppable engine?

  • At this point this is highly speculative, but a really interesting topic to put out there and see what happens. It is always difficult to gauge what will endure and what will fall apart. Often it is about the "engagement factor," how engaged an audience still is with a particular work/body of works. I would put out there that like all film and TV, a series of failures for whatever reason will put an end to the MCU. However, you do raise a good point that they now have the backing of Disney, who has experienced failures (a few in a row too) but this has not dented their continuation. So who knows? – SaraiMW 3 years ago
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  • Has it slowed? "Engagement factor" seems to be a term needing a great deal of clarity. – Joseph Cernik 3 years ago
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  • I think this is a really interesting topic! A couple areas of focus could be the remaining movies of "Phase 3," and the possible directions that the MCU could take after the fourth "Avengers" movie to maintain its popularity with audiences. – Scalera18 3 years ago
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