MRW I See OC and TL;DR:Landing on Imgur's Front Page

My Reaction When (MRW), Original Content (OC) and Too Long; Didn’t Read (TL;DR) are just a few acronyms and abbreviations that "Imgurians" use to categorize their gallery submissions. The Reddit inspired site has allowed users with profiles the ability to create unique GIFs and MEMEs to share with a community of cynical counterparts and cohorts. The quest for upvotes, "fake internet points" and notoriety motivate people to compete against one another for the most authentic posts. Imgur’s meme template enriches participatory media while simultaneously developing a homogenous form of originality. Thus does the platform’s production of cookie cutter memes contribute to this trend?