Queerbating is the attempt to reel in viewers by providing false hints that there is a potentially queer relationship. One example is Sound Euphonium, a series about high schoolers playing instruments where two seem to have an almost-lesbian ending. Is it harmful to the queer community? Or is it helpful that at least we get a little representation? Do writers/producers do it because they respect us but have to censor themselves or because they really just want a variety of viewers?
This is an interesting topic. I think you need to look at the history of homosexuality in Japan, Yaoi, and Yuri. For example, the medieval Warlord had homosexual relationship with their favored Samurais to ensure their loyalties while legally married to wives. With such historical evidences, the perception of homosexuality will be different from Western point of view, so it will require some cultural studies to explore this topic – idleric5 years ago