Self-promotion and Sponsorship on Youtube

Youtube is one of the most popular streaming platforms on the internet. Its biggest stars have several million people who tune in each week to their videos. Many of its stars have the opportunity to use their fame to create other products. Beauty gurus create cosmetic lines, many write books, create gear with their taglines, and over all have many products that they have been able to create thanks to their internet celebrity. With the following they have amassed, it would be foolish not to use their Youtube platform to promote their products. So then why do so many of their viewers become annoyed or upset when these channels take time to promote their products during their videos? The same issue arises when channels are sponsored by companies like Audible, Loot Box, and Crunchyroll.

  • This topic is really great and very relatable for todays social media. I personally belive if that you have such a large platform of people to advertise, or promote something its a great opportunity, but on the opposing side people might feel they are doing this advertising for their own benefit. – jaimen 7 years ago

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