Art Marketing

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The Influence of Social Media Marketing on Artists

Analyze how artists and entrepreneurs use social Media Marketing. How have platforms like Facebook and Instagram transformed the way artists communicate and market their products. How can the art world benefit from social media, and what are the disadvantages of doing business online?

  • It's a fascinating subject. As provided, I believe it is quite broad. It should be more explicit and concrete, taking into account relevant case studies. Finally, it may be beneficial to specify why such an examination is required. – Samer Darwich 3 years ago
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  • You need to be more specific. Pick 2 or 3 examples of social media marketing that used a good creative campaign and how this was received by the audience. And maybe 2 or 3 examples of bad campaigns that, despite aiming to be trendsetters as well as using creative innovation, received a backlash for not being able to read the room and be sensible. – Dani CouCou 3 years ago
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  • I would also look at the added responsibility that social media marketing lays on artists. Artists are now often both full-time artists and marketers, which can wear them thin if they don't have the opportunity to outsource. – dallykay 2 years ago
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  • Artists are likely to be "kidnapped" by the audience, because if they do not cater to the audience's own work will not be taken seriously. – Bruce 2 years ago
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