Economics of creativity

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Is the increase of accessibility to art and media dissolving marketability of demographics?

Everyone has preferences in regards to what becomes integrated into our self-identity.
With the increase of choices, does marketing play a significant role any longer? Or, do people (even within niche markets) know what they want and how to find it; so as far as profits are concerned, it is more about quality than hype or any other strategy, thus bringing about a societal need to cultivate creativity?