The concept of social media having an impact on various marketing strategies is nothing new. However, one industry that has been increasingly affected by social media is the publishing industry due to "Booktube" and "Booktok". In recent years, there has been a rise in how these influencers are starting to shape the books that people are reading. There are now tables displaying the latest trending titles in local and big box bookstores, regardless of when they were published. There are stories of writers who gained enough of a following to self-publish their highly anticipated and praised books. How does this impact the publishing industry? What does the future of the publishing company look like? How will authors be influenced by their audience as the distance between writer and reader shrinks with the aid of social media?
Interesting topic, but there was an article published about this exact topic about 2 weeks ago on this site. – CulturallyOpinionated2 years ago
The impact of "Booktube" and "BookTok" will be revolutionary in the new procedures and willingness to work with new writers in different genres rather than a specific one. The publishing industry's future will be influenced by the readers' choices, popular genres, and tropes that are gaining the most traction. The future of publishing companies depends on what they are willing to accept without backlash from the intended audience or cult favorites. The question of how authors will be influenced also depends on the independent person and what they value. Do they value feedback from their audience? Do they want to see what their next book should be about? – byrdsy2 years ago