The Appeal of Reaction Videos

In a reaction video, someone watches something – a music video, a movie, a TV episode, a meme compilation, etc. – and records their reaction. This genre was popularized for the mainstream by YouTube channels like The Fine Bros., but there are many, many other channels that do it. Videos like "Real Doctor Reacts to Medical Dramas," "Real Lawyer Reacts to Crime in Movies," and "Vocal Coach Reacts to Music Video" have the advantage of being educational.
What is it about this genre that we find so appealing? Is it just the relatability of people feeling the same feelings we have? Do we feel a connection to these people, across time and space?

  • Good topic, one I often wonder about myself. It would be especially interesting to note the difference in modern reaction videos towards reaction videos from the early days of YouTube, back when it still had a reply function; plenty of content creators made their name on just reacting to others. Yet in the modern day, people seem to be more interested in watching professionals or experts' take on certain videos, as made popular by channels like Legal Eagle or the Conde Nast family. Ever since those videos started becoming more popular, you don't really see the regular reaction videos anymore. If anything, you see people trying to emulate the new style with connections that are often flimsy (ex. "Person Who Lives In NYC Reacts To Seinfeld"). Did the audience realize they can do better? What could be the next 'phase' of the reaction videos' evolution? – semroolvink 3 years ago
  • I think part of the allure is that we as humans want to see others amused and entertained. – J.D. Jankowski 3 years ago
  • Reaction videos represent one's opinion or how many ever people are reviewing it and their individual opinions. We may agree or disagree but there is always space to know how others think about certain things especially if any of your favorite videos are being reviewed. – Sujayweaves 3 years ago

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