The detrimental toll of hype

Part of marketing is the driving up of hype, but in fact little active promotion is needed by many films and TV these days as most fans drive the movement with their own social media discussions and excitement. But is this proving detrimental to the work? For instance, with the close of the saga ‘Game of Thrones’ the hype and expectation around the wrapping of the series was incredibly high, with people taking time off work/study etc. to catch the "on time" release on Netflix around the world. But what seems to have come out is a post malaise of criticism about the ending that for some may have soured the entire show. Now is this a fair state of affairs? Was the ending really poor or is this simply a reaction to heightened expectations that just can not be met?

It would be interesting to explore the fan expectations, hype and marketing surrounding the completion of ‘Game of Thrones’, ‘End Game’ (throwing as hugely hyped film into the mix) and ‘Big Bang Theory’ (maybe even look back at other colossal series ends such as ‘How I met your mother’ and ‘Breaking Bad’) to examine how their completions differed and seemed to have resulted in a very different spectrum of responses from fans.

What makes an ending great? How do you manage fan hype? Can anything live up to a finale expectation?

  • This is really awesome and what you wrote shows how much you really like. – Markh32 3 years ago
  • I love the question you pose at the end of the first paragraph. Was it really that bad of an ending, or did we have unbelievably high hopes? It definitely gets the reader thinking about the topic. Personally, once I got past the disappointment the ending actually made a lot of sense. The other examples of shows are good to include as you're appealing to different genres. It will allow more readers to think about the questions you're asking in context to shows they enjoy. – briannat 3 years ago

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