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The Rise and Fall of Zynga Facebook Games

When Facebook first came out in 2007, social games came with it. Most of us played these games hoping to build connections with friends and improve our standing in fantasy worlds/virtual lives.

One of the biggest provider of such games was Zynga. From Farmville to Cafe World to Hidden Chronicles, they churned out plenty of games with plenty of connections and worlds to explore. Yet in a few years, most of these games vanished. Hidden Chronicles, Cafe World, and others are now just Wikipedia pages, although you may find some Facebook groups still asking for the games to be brought back. Meanwhile, other games similar to these, such as Pearl’s Peril, are either floundering or closed.

Examine some of these games and discuss why they didn’t last. Compare and contrast them to some games that are popular on social media now. Are the newer games easier? If yes, how? Are they more fun or satisfying? What problems might they still share with the old games? If older games were to return successfully, what improvements would they need to make?

  • I imagine the disappearance of these games has been largely due to the rise of mobile games and steam. I couldn't imagine people playing Facebook games when their out as they have their game on the phone. And when their home on the PC I imagine free to play games like Apex, Valorant, and league which are pretty easy to run on most PC's are more favorable choices. Just speculation as I have not done research on this topic. – Blackcat130 3 months ago
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