Analyse what causes people to view products with celebrity names on them more enticing to buy. What difference does it make whether a product is made/sponsored by Ariana Grande, Jenner, Vanessa Hudgens, etc.? Also, do these buyers know that there is a difference between the product having the celebrity’s name on it just to sell more, and that the actual celebrity makes the product? It’s important to know the distinction, and which age range is affected the most.
Also consider the thematic or iconic connections that are attached to celebrities - what do they represent etc. and how is their association connected through their popular culture personas. – SaraiMW3 years ago