The Oscars recently announced that they are introducing a new award category for "outstanding achievement in popular film." Although the Oscars have periodically added new awards categories, some might think that this is a desperate ploy by the Academy to attract more viewers. On the other hand, others might perceive the introduction of this new category as a legitimate attempt to celebrate both the commercial and critical successes of box-office hits that are rarely nominated for Oscars. What do you think? In the context of this latest award category, do you believe that the Academy is under pressure to attain higher ratings? How have previous awards additions been received by the public, such as the "Best Makeup and Hairstyling" award in 1981? In comparison to the introduction of other awards categories, do you think this new award will have any kind of impact on the film industry?
I am honestly relieved after the announcement of this category, because while it seems to me less prestigious than "Best Picture," I feel it will take the pressure off of the "Best Picture" category to simply be the most popular film of the award season, rather than the objective best, or most artistic/creative/original, as the category should be. – jillholstad2 years ago
I absolutely think that it's an attempt for the Oscars to salvage ratings. They hit record lows last year (26.5 million I believe) and amid all the scandals and scrutiny that Hollywood is under I think people are getting too disillusioned to watch rich celebrities walk a red carpet. Even calling it a "popular film" award is really on the nose. Considering how many quality movies get snubbed because they don't exude the apparent "grace" that the academy swoons over. You may as well call it the MCU-Fast and the Furious sponsored Marketing Budget award, because those are the films that are going to be represented every year. I don't think it'll matter anyway because anyone who would care that those movies win that award still won't watch the ceremony. – JamesR2 years ago