Trailers: Marketing Over Quality?

There are so many trailers and other film marketing apparatus that portray a film in a different light than it should be in order to sell the film and bring in viewers. For instance in other countries, Brad Pitt was the only face of the poster for 12 Years A Slave, when his appearance was only a few minutes towards the end of the film. The trailer for Click tried to sell the movie as a comedy, when the movie turned out to be a sad film, arguably not for children. This second part might be a completely different article, but many trailers now, because of the time/length requirement, give away too much of the film and perhaps when trying to avoid this, they sell it as a completely different movie. Discuss whether marketing gets in the way of quality of trailers. Trailers are perhaps the most important part of the movie because they are the first impression.

  • Trailers really do make or break how people will perceive the movie. There have been a few times where I watched the trailer and thought it looked good, only to have it completely blow up in my face and the movie was nothing like the trailer. An example of this is Spring Breakers. The trailer made the move seem like a fun, cliché college spring break trip amongst friends, but that was not the case. The girls robbed a restaurant to pay for this trip, then when they get there, get involved with some very sketchy people that ends in a shoot out. Not to mention, Selena Gomez's face was all over the movie because she was the most famous person, besides James Franco, to appear in it, and she ended up leaving like half way through. I think marketing does play a role in the quality of the trailer. Like you said, time and length requirements definitely affect how the trailer will turn out. – diehlsam 8 years ago

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