#WheresRey Analyzing the History of Exclusion of Female Action Figures

Recently, in the wake of Star Wars Force Awakens, there has been something of an uproar over the absence of the female character Rey from many action figure or doll sets. This is not a new phenomenon. Provide some examples of other times when female characters from movies have been excluded from merchandising targeted to boys and explain why this intense seems to be different. Is this the fight which will determine the future of merchandising?

  • I believe Black Widow was pretty absent from Marvel's Avengers toy sets. And she was the last big female hero that seems to have been left out or set aside. – Jonathan Leiter 7 years ago
  • Wow, I just saw someone mention this on my Facebook feed! I think there have also been issues with the sparsity of Princess Leia figures (while they do exist). Here's a 2014 article I found about Disney excluding Leia products and the issue inciting a #WeWantLeia hashtag: http://www.dailydot.com/geek/disney-store-no-princess-leia-star-wars/. – Emily Deibler 7 years ago
  • Ahsoka Tano was also very hard to find at the height of Clone Wars merchandise. And she was the main character! – TheHall 7 years ago

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