Consider why YouTube channels discussing "tea" have become so popular nowadays. Are they the modern-day version of gossip magazines? What does this say about the viewers, who watch these daily videos speculating on people’s lives and actions? Why do these videos get so many views?
This would be a fantastic article. I've been thinking about this recently too. I think it pertains to the idea that we are all now 'journalists' and 'media outlets' in our own right. I think it's also rooted in celebrity culture and the rise of the 'reality TV star'. Which gets complicated when the 'TV' show is actually hosted on a Youtube channel and the director is also the star of the show. I think they're so popular because we love to build people up and then tear them down. And it's kind of like high school x 10000. We get to watch the popular kids self-destruct and the cliques we're not allowed into fall to pieces. – LottieWoods2 years ago
The idea of YouTube drama channels as the modern-day version of gossip magazines is quite a useful way of describing the phenomenon. I think it helps explain their popularity in terms of their turn-over rates when it comes to addressing stories/rumours. Viewers are able to consume content at a faster rate and the YouTube drama channels are able to address 'tea' more instantaneously, unlike tabloids, which have a far less flexible publishing schedule. However, the consequence is that content creators are much more incentivised to go looking for drama and 'tea to spill' in order to churn out as much content as possible in order to maintain an audience for their channel. – KatieR2 years ago
As someone who likes tea videos, i find it's popular simply because of the drama.
Although I think all Tea videos should start adding a message for the reason of making the video not just because it's a cool story to tell. Natalia Taylor does this the best. Her videos always have some moral or some warnings for the benefits of her audience. Either to warn us about the red flags she missed or spreading the word about a certain issue. – Amelia Arrows2 years ago
This is a really cool topic! I have definitely fallen victim to this cycle, where you end up watching three separate videos on a beauty guru you don't know, and they all say the same things. It is almost like a FOMO (fear-of-missing-out) effect where you want to know what's going on and pick your side based on the 10-minute video. – Sammy1012 years ago
I think to understand this aspect of modern day culture we have to look at the circumstances surrounding this time. We live in a age where everyone can see what everyone else is doing most of the day. Some social media apps such as snapchat even allow for location tracking. When you are a fan of a particular you tuber and so often this youtube "tea spilling" involves creators who you are a fan of there is also a aspect of tribalism involved. – Aidan1 year ago
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