Are Blockbusters in Trouble?

The summer of 2019 has offered a plethora of films to entertain the masses, but there has been a strange trend in recent releases. Films such as "Godzilla: King of the Monsters", "Aladdin", and "Dark Phoenix", which can be considered standard blockbusters have been receiving middle-of-the-line to flat out bad reviews from critics and audiences, and for "Godzilla: King of the Monsters" and "Dark Phoenix" this had led to lower-than-expected showings at the box office. But it goes further than that; "Toy Story 4", part of a beloved franchise and from a studio known for making juggernaut hits, is reported to come in less than expected at the domestic box office. Are audiences turning their backs on blockbusters or are they just not going to the theaters? Could all of this be blowback from "Avengers: Endgame"’s performance critically and monetarily; for comparison did a similar instance happen in 2009 with the release of "Avatar"? Does this foreshadow anything for upcoming blockbusters?

  • Great article idea. As a side note, I keep seeing articles about how the summer theatrical rerun of Spirited Away has been beating Toy Story 4 in the Chinese market. Does this speak to a difference between newer movies versus older ones? Different expectations? Is it the cost of movie attendance? There are many different angles to take on this topic and I would be excited to see where it could go. – Eden 5 years ago
  • Awesome idea! I like the final note on whether you think this is part of a wider trend. Can you explain a little bit more what you mean by this? What do you think might be causing it? I think needs to be drawn out a little bit more. Also, can you think of another example of this happening (other than now and 2009) and if so, what does this suggest about their being some sort of trend of flops following major successful blockbuster releases like Avatar and Endgame. – Elpis1988 5 years ago
  • This honestly sounds like a great way to discuss online streaming services and a possible lack of creative ability in the current media landscape! There‚Äôs many ways this can branch out, good luck! – rosiemanuouiha 5 years ago

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