Nyxion

The manosphere movement, which propagates misogynistic and discriminatory views under the guise of men’s empowerment, has the potential to negatively impact the reputation and content of the self-help book industry. One danger is the appropriation of common self-help concepts like building confidence or setting goals by manosphere advocates, who then apply these principles in toxic ways to reinforce regressive attitudes toward women and gender roles. As a result, some constructive self-help ideas risk becoming tainted by association. Additionally, if manosphere ideology creeps into the mainstream, it spreads an insidious narrative that relationships are transactional, women use their sexuality as leverage, and traditional notions of masculinity are ideal. This worldview could filter into otherwise positive self-help books, contaminating them with embedded toxic assumptions.

The manosphere also relies heavily on junk science and evolutionary psychology theories to justify their beliefs about female manipulation or male dominance hierarchies. The use of such pseudo-science as evidence in certain self-help books lends an air of credibility to these harmful ideologies. Self-help books appeal to vulnerable audiences seeking life improvement. Manosphere influencers may capitalize on this demand to attract followers and indoctrinate them with extremist, discriminatory attitudes toward women disguised as empowerment.