Contributing writer for The Artifice.
Junior Contributor I
Name of the Game: Examining Branding in Moblie Games
Mobile games have a tendency to aim for the flashiest possible branding in a seemingly desperate attempt to attract players in an over-saturated market, to the degree that the gaming sections of app stores tend to be an almost intimidating array of bright colors and rip-off characters, and names that look like they were chosen from a random mix of a few words. Terms like "Space," "Strategy," "Fight," "RPG," "King," and/or their synonyms are interspersed with colons, leading many of these games to be indistinguishable from one another for someone who hasn’t played them.
What are the branding styles these different developers seem to prefer, and are they effective? More specifically, what are the patterns within mobile game naming conventions, and is originality a worthwhile sacrifice for search engine optimization?
Though not limited to the discussion of naming conventions, this article would mainly discuss other forms of branding and marketing in relation to naming.
To be honest, it always bothered me a little when Superman was explicitly stated to be a symbol of American values, but it’s probably better that way when that is what the writers are trying to communicate. ‘Globalizing’ Superman might be worse, since it’s less obvious what he specifically represents, and could come off as treating the entire planet as just being America.
Either way, I have feeling this debate will be ongoing for awhile, and I look forward to the ideas that may come out of it.
Superhero stories that do actually change the world aren’t really superhero stories at all anymore, at least in the sense of coming from mythological-tradition. At a certain point they just become science fiction or science fantasy.
Granted, that can be interesting, but it’s a different kind of story than what people tend to expect from a source that makes superhero stories.
Reading this made me realize how Star Wars has never really been known for grand speeches. It’s not to say that there aren’t good speeches in the series, but they’re generally not highlights of the series. Even when they are, they’re usually villain monologues like Sidious in RoTS. Part of what makes Andor so great is that it examines Star Wars’ core themes of rebellion while also bringing something new.
Luthen, Kino, Maarva, and Nemik all have speeches in the show, which greatly expand the number of heroic monologues in the Star Wars video media, and provide a pleasant change of pace from the more religiously-toned speeches of the Jedi or the martial speeches from the Clone Wars. Helps to round out the franchise overall.