Contributing writer for The Artifice.
Junior Contributor I
Selling a book by its cover
What causes people to buy certain books, is it the author, the title or the book cover? Publishing houses aim to sell books and in doing that they are conscious of what is on the book cover. From the font of the title and authors name and any pictures that represent what the book is about, the publishers arrange all of this so that the cover will catch the eye of a potential buyer. So, do people focus more on how the cover looks or are they more interested in the actual story of the book?