Contributing writer for The Artifice.
Junior Contributor I
The role of trailers in movie storytelling
What is the role of a movie trailer? Is it simply to build excitement for a movie, increasing its revenue, or can it be used as a storytelling tactic? Some trailers can be seen as works of art in themselves (1979’s "Alien" is a particular favorite) while many modern trailers have been criticized for "giving too much away," or simply summarizing the plot ("Batman V. Superman" tried a few approaches.) Trailers on the internet can be seen by audiences more easily than ever before: how have they been used, and how should they be used, as a storytelling device?