Contributing writer for The Artifice.
Junior Contributor I
Digital and Traditional Art: Value in Gallery Settings
Artists are more and more turning to the computer as a tool in the studio process. Many artists use digital tools as mere processes in the creation of traditional work, while many other artists now produce the entire artwork on the computer. These digital artists are are left with one method of making their art creation into a physical product. This is the use of pigment-based printing technology, which prints out their work as as a digital print. This is sometimes called, Giclee, or Digital Pigment Printing. For these artists, this is a legitimate way of constructing artwork. But, there is a massive prejudice against digital prints by the art gallery community. Many talented artists who use digital technology are excluded from showing with these galleries. In a vast number of open exhibition calls, the requirements specifically exclude digital artists and their work. How can the growing body of artists who produce digital work gain a sense of legitimacy from both their audiences and the galleries who control the purchasing public?