Contributing writer for The Artifice.
Junior Contributor I
What makes Japanese anime and manga so appealing to Western audiences?
There has been increasing popularity in the West over Japanese anime and manga, prime examples being Avatar: The Last Airbender and Naruto. Although the West is not a stranger to Japanese anime such as Dragon Ball, the shows and books that are being localised are portraying more Japanese characteristics than ever before. Even JoJo’s Bizarre Adventure, that has a dedicated following in Japan, has had a faithful adaptation with Western localisation that has developed an almost cult status in certain niches.
Since Japanese media has seemingly distinct quirks that distinguish it from normal Western media, it would be interesting to analyse why western audiences are craving for more Japanese media.