Contributing writer for The Artifice.
Junior Contributor I
The Rise of Virtual Influencers: What it Means for the Future of Advertising
With the rise of virtual influencers like Lil Miquela and Bermuda, brands are increasingly turning to computer-generated characters to promote their products on social media. These virtual avatars are popular with younger generations who are more likely to trust and engage with them than traditional human influencers. However, there are ethical concerns surrounding the use of virtual influencers, such as transparency and authenticity. This article will explore the pros and cons of virtual influencers, and examine what their increasing popularity means for the future of advertising and influencer marketing.