Two movies: Barbie, directed by Greta Gerwig, and Oppenheimer, directed by Christopher Nolen are getting massive publicity before they come out because of a social media trend.
Why are these two movies sparking so much excitement, and will this help get people back into theaters?
It would be interesting to analyze the new era of film marketing and what made the marketing of these films successful.
To be fair, Barbie and Oppenheimer are very different films with (presumably) very different target audiences. An interesting angle to look at would be how the 'Barbenheimer' phenonmenon helped both these films, where instead of rivalling the two at the box office, it became a shared activity that helped both films with ticket sales.
Both directors have their individual fanbases and are known for making slightly out-of-box films, which may have what made them compatible. – Janhabi Mukherjee1 month ago
Adding to the note above, I think it might be good to also look at how watching the films back to back in whichever order you want might compliment some of the themes in the movies, to my understanding. I think, on top of the social media trending for these two movies, something about their storytelling, and perhaps overlapping of either story elements, camera work, or themes, likely also impacted the Barbenheimer phenomena, so, it may be worth the writer of this topic's time to look into those and see if it matches up with reaction to the Barbenheimer trend on social media. – Siothrún4 weeks ago