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MOBAs: What makes lane-pushing games such an attractive genre?

Recently, we’ve seen a large influx of hero-brawler games from all corners of the industry, from Ironclad Games’ Sins of a Dark Age to Valve’s/Blizzard’s/The Modding Community’s/whoever’s Defense of The Ancients, to Blizzard’s poorly-named Heroes of the Storm (c’mon, guys, you just released an expansion pack with exactly the same acronym!). It has gotten to the point where many people within the industry have become absolutely sick of everything to do with them. What is it about wizard murdering simulators that makes them so popular with developers, and why can’t anyone come up with a name for the genre that actually makes sense?

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