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Teasers for more Teasers for Trailers

An exploration of the prominence of teasers in modern entertainment. Many movies, including Star Wars franchise and The Avengers franchise release teasers for trailers. A more recent and relevant example is Persona 5: The Royal. There was a teaser in December that hinted at something in March. The March announcement ended up being another teaser for something on April 24, still unclear whether this will be an announcement or a trailer or another teaser.

Knowing this, it’s worth investigating what these teasers accomplish. They definitely generate attention and "hype," but is there a sweet spot? When is it too much? How is this discussion on teasers affected when Apex Legends is considered? Apex Legends released with no general public knowledge and was very well received. No teasers, no trailers, no prior announcement the game was even in development.

  • I like your writing, but I think teasers for trailers is a way to get the audience ready for the real deal. It builds up anticipation and is a marketing tatic used to get people to see these movies – tcokinis 5 years ago
  • I think that the teaser trailer has grown with the internet. It gives the film an additional video for twitter and other social media. It builds an extended hype cycle that big budget movies want to maintain up till their release. Allows studios to market movies months and years in advance. – Sean Gadus 5 years ago
  • Teasers for motion posters, character reveals, song teasers, trailers. In the South Indian movie industry, pre release marketing hype right from creating special tribute images to organising special screenings is turning out to be a separate revenue generating industry in itself. – Dr. Vishnu Unnithan 4 years ago