The Evolution of Super Bowl Commercials

The Super Bowl has been around for nearly 50 years. In recent years, it’s also become a fantastic opportunity for business advertising, as many Super Bowl watchers will be able to view their commercials. Some people even look more forward to the Super Bowl commercial than the games. Over the years, commericals ranging from monkeys wearing office attire in a CareerBuilder commercial in 2006 to a hybrid "Puppy Monkey Baby" promoting Mountain Dew products this year, and more going farther back than the beginning of the new millenium. This might raise a few questions for marketers and those interested in promoting their products. What constitutes a successful Super Bowl commercial? And how has this changed over the years? And why are there monkeys featured in several of them?

  • Please do note that Artifice Writer Ryan Errington published "Super Bowl Commercials and Sponsorship" so the writer for this article can refer to this article as a point of reference or starting point and then expand it while addressing some of the questions introduced by James. – Venus Echos 8 years ago
  • It might be of interest to discuss what makes a successful commercial from the audience's point of view, too. The author of this piece might talk about how/why people look forward to the Super Bowl just because of the commercials. What kind of commercials do they want to see? – Nicole Williams 8 years ago

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