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The Failed Steampunk Era of Disney

Treasure Planet and Atlantis are both two early 2000s Disney movies that both had a steampunk/sci-fi vibe going for them. However, besides their few loyal followers, they are largely unpopular compared with the more mainstream movies such as The Lion King, The Little Mermaid, and Frozen. Why did Disney’s era of "steampunk" animations seem to fail with their audience?

  • I'd highly recommend the video essay "Disney's Biggest Mistake" as it goes in-depth as to why Disney's own marketing, mismanagement, and meddling went to to destroy Treasure Planet's own chances at success. It's such a shame too, as I think both these movies are pretty good. Treasure Planet is genuinely so well-written and well-animated that it's really saddening to see it fail commercially. – Dimitri 3 years ago
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  • They did suffer from poor marketing and behind the scenes politics, true, but I think, while enjoyable, they also suffer from significant issues in content. I'd also look at Atlantis's "scandalous" PG rating, and how it effected box-office performance (similar to The Black Cauldron in the 80's). In general, the early 2000's was a rough time for Disney--maybe look at how the politics led to their problems, and whether the steampunk genre was something worth pursuing for Disney, and executives blamed the genre for their failure rather than the execution. – Allie Dawson 3 years ago
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