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The Rise of the Instagram Artist

Instagram has become a way for artists to cultivate followings and promote themselves in a way that artists in the past have not been able to do before. Poets have become household names and makeup gurus now have their own beauty lines all due to the power of the ‘gram. How does this new medium affect content? Are their negative consequences for using this service? For example, copying others work, authenticity, and quality.

  • Cool idea! I've noticed a few problems with people claiming that people are stealing ideas. I'm thinking specifically of the Harry Potter wand makeup brushes that 2 separate companies tried to market at the same time. I didn't spend too much time researching it, but basically, Buzzfeed featured one company and got a huge response while the other company claimed the idea was theirs initially. I'm not sure what happened with all that, but it would be a good specific case to look into if you're interested! – agmill 7 months ago
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  • Nitpicky but poets were household names before instagram... also I've never heard of any poets becoming famous/known through instagram but maybe I'm just not informed enough on that topic.Anyways, a VERY important aspect to consider for whoever writes this article is the fact that uploading content to instagram automatically grants them, and anyone else, really, to reshare and use the content as they want.This has lead to some controversial cases, one prominent one (worth researching) being this: http://www.cnn.com/2015/05/27/living/richard-prince-instagram-feat/– Lusk22 7 months ago
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  • Instagram is pulling artists into the mainstream. Artists' ideas are being seen by a vast audience, and in many ways, the newness or novelty of the artist becomes copied or replicated. Artists may get name recognition, but are they getting financial compensation? – sarahknight 7 months ago
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  • Instagram is really great for artist exposure. It's a free way to brand themselves and show the world what they offer as their own unique artist. I believe that snapchat might also become a new standard for viewing art. – damaddeo 7 months ago
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  • Instagram certainly poses issue with stealing content, an issue seen between companies like Huda Beauty, Vlada, and Kylie Cosmetics, where marketing materials were arguably stolen. This type of "borrowing" from others content can be seen throughout history in terms of influence between artists and apprenticeships. Artists have always been influenced by their mentors which often resulted in very similar styles but this ultimately leads to progress in style periods. In terms of recognition, it certainly offers new outlets for rising artists as well as well-known artists. It is a wonderful method of reaching new audiences, audiences that otherwise may not have interest in visiting galleries and museums. Artists like Jeff Koons and Kehinde Wiley have an immense following consisting of everyone from celebrities to your average teenager. – BreannaWaldrop 7 months ago
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  • Very cool topic. I'm wondering if you're planning to cover Instagram artists from the same field (i.e. make-up) or whether you wanted to cover artists from a variety of disciplines? – Amanda Dominguez-Chio 5 months ago
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  • While I think it's great to see social media being used as a means of supporting artists of all types, it seems to me that there is the potential for a problem in the fragmentation of content, and the necessity that comes from needing to make your art marketable. The first of these concerns is a problem, I would argue, with social media's effect on culture in general, and as we become more and more accustomed to bite-sized content the more engaging, long form content, as well as the way we consume said content, could suffer as result. I'm thinking specifically of mediums such as books, although there is definitely an argument that platforms like Instagram mostly act to entice people into further exploration of the work in question. Then there is the necessity of self marketing, and the potential of sacrificing the quality and/or genuineness of one's work in order to make it more popular, although this has always been an issue, even before social media. Ultimately I think all social media is a fantastic way to promote art of any kind, so long as one is able to sidestep the potential pitfalls of pandering to the public and becoming overly concerned with exposure rather than the work itself. – woollyb 5 months ago
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  • Instagram's a great platform for making the art world more accessible, which is still a huge problem despite the best outreach efforts of massive museums. I think it's also changed the way artists work in a way that's quite refreshing. We see a lot more works-in-progress and get insight into an artist's influences for example. – bodjaman 4 months ago
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  • I think that it's like a knife with 2 ends, it can go great or otherwise. It's a good thing that through these media channels people can get art closer to them and spread it. – AichaB 4 months ago
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