Contributing writer for The Artifice.
Junior Contributor I
Death of an IP: Case study of "Jem and the Holograms"
In light of the spectacular box office failure of "Jem and the Holograms," I think it’s worth looking into what factors make a strong IP (Intellectual Property) and what factors make a weak one. I suggest using units of measurement including popularity (this can be measured through sales, views, audience engagement, etc.), critical reception, audience penetration (how widespread the IP was, can be determined by looking at the marketing campaign, for example), and nostalgic value (how relevant is the IP years after its air date?), as well as any other factors you come up with. Tie it all back to the failure of "Jem and the Holograms." We all know it was a weak IP that probably will never recover from that failure at the box office, but I want you to do a bit of research to find out why that is. You can also apply this research to other franchises if you like (for instance, talk about why an IP is strong), but the core of this paper is finding those units of measurements and defining them for subsequent researchers.