OmegaReviews

I am a Honours student in Screen and Media and a lover of all things film.

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CD Project Red: Transparency in Promotion

Take the recent 48 minute gameplay video of Cyberpunk 2077 as a starting point or even an exemplar in explaining how the gameplay demo should be undertaken. Compare CD Project Red’s open and self aware approach to marketing their games versus perhaps some contrasting examples of other promotional campaigns that leave much to be desired. For example discuss the limitations of the ‘cinematic trailer’ that a lot of games use nowadays. Ultimately, discuss cosumer vs anti consumer marketing practices and that raw unfiltered gameplay is far more consumer orientated compared to heavily edited and scripted demos and videos whose sole purpose is to create shallow hype. Perhaps you could also trace the history of how triple A companies have marketed their games in order to provide some useful context.

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    Latest Comments

    This was incredibly insightful and an engrossing historical analysis. I really must get around to reading the books as I’m a big fan of the video game series. So much detail gets put into world, the characters and the diegesis as a whole.

    The Witcher Series: The Mastery of Adaptation

    I’ve still got to watch the show but by the looks of things it facilitates politics in representation not in an overt ‘look at me I’m gay’ sort of way but their sexuality is just presented as part of that character.

    Brooklyn Nine Nine: The Importance of a Diverse Show & Characters

    Great analysis. I’ve still got to watch the show but by the looks on things it facilitates politics in representation not in an overt ‘look at me I’m gay’ sort of way but their sexuality is just presented as part of that character.

    Brooklyn Nine Nine: The Importance of a Diverse Show & Characters

    This is quite interesting. Very nice analysis. I beleive though that the Stannis scene with him burning Shireen is still set to happen in the Winds of Winter (though correct me if I’m wrong). For me like anything in a story it needs to be in service of the ideas that the writer wants to communicate. For the most part I think that is the case in Game of Thrones. However, as you pointed out there are points where it is overly indulgent and favours shock value.

    Why do the Women of Game of Thrones Suffer So Much?