I am a Honours student in Screen and Media and a lover of all things film.
Junior Contributor I
CD Project Red: Transparency in Promotion
Take the recent 48 minute gameplay video of Cyberpunk 2077 as a starting point or even an exemplar in explaining how the gameplay demo should be undertaken. Compare CD Project Red’s open and self aware approach to marketing their games versus perhaps some contrasting examples of other promotional campaigns that leave much to be desired. For example discuss the limitations of the ‘cinematic trailer’ that a lot of games use nowadays. Ultimately, discuss cosumer vs anti consumer marketing practices and that raw unfiltered gameplay is far more consumer orientated compared to heavily edited and scripted demos and videos whose sole purpose is to create shallow hype. Perhaps you could also trace the history of how triple A companies have marketed their games in order to provide some useful context.